building teams,
shaping strategy,

creating clarity.

I’m a product design leader who likes untangling ambiguity, whether that means scaling a team, evolving a product, or finding the clearest path forward. I partner with Product, Engineering, and executive leaders to shape strategy, strengthen design organizations, and create alignment.

My experience spans growth-stage SaaS and enterprise technology, from CRM and marketing automation to AI-enabled workflows and zero-to-one products. I care about strong craft, practical momentum, and building teams that do their best work.

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Recent Leadership

Innovaccer • Senior Director, Product Design

Leading design across multi-product healthcare experiences, complex workflows, and AI-enabled products.

Cured • Head of Design

Founding designer who built Product Design for a healthcare CRM and marketing automation SaaS platform through acquisition by Innovaccer.

Pillar • Head of Product Design

Founding designer for a zero-to-one SaaS platform, shaping product vision from concept through MVP and Series A preparation.

Selected work

A selection of work from across my career. I’m happy to share more recent product and leadership work in conversation.

A More Intelligent Brand
Category Design - Health Intelligence
Springbuk Website
Patient Profile
Client Dashboard
Jay Cutler - Chicago Bears
View All Projects

Testimonials

At a very early period in her career Kristy was building brands and logos for major brands and celebrities like GM and Quarterback Jay Cutler. She is a passionate, focused, and smart person. I truly value the times we collaborated on projects.

Brook Jay, founder and ceo

all terrain collective

There are a very select few number of individuals who have the type of impact that Kristy has on a team. As a creative, she is able to bring a brand to life, and give it an identity that resonates in the most natural way with the audience. As a team member, Kristy elevates those around her. She has a team-first mentality and level of commitment that truly impacts the trajectory of a company.

Brooks Busch, co-founder and ceo

Elate

It's rare in my experience, to meet a creative who is as immensely talented as Kristy while also having such a diverse skillset. She accepted every challenge head-on, always asked the right questions, and helped me grow at a critical time during my own career.

Jonathan Gandolf, director of Marketing

springbuk

Let's talk creative
and brand.

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