Category Design - Health Intelligence
Designed and launched the new category of Health Intelligence, in collaboration with cross-functional teams and partners, through a national roadshow campaign designed to introduce and condition the target audience to Health Intelligence and its unique market positioning.
Overview
In early 2019, we embarked on a 6-month partnership with a local design firm to take a well-timed pause, gain some clarity and a new direction forward. For us, this had to start with first defining the category of Health Intelligence. With over ten innovative feature releases in under two years, our product had expanded beyond Health Analytics.
Deliverables
Category Development and Launch
Health Intelligence Tour, 2018-2019
Event Experience Design
Video Development
Landing Page
Pop-up Banners
Branded Swag
Customized Presentation
credits
Kristy Bittles - Category Development and Creative Direction
Jonathan Gandolf - Category Development and Marketing Strategy
Studio Science - Design and Innovation Partner
Nick Guerrisi - Sr. Graphic Designer, Video Specialist
Leslie Swinney - Graphic Designer, Creative Manager
Nicole Anderson - Content Marketing Specialist